APPLE IPHONE advised often let

Head of Sony Mobile Europe Pierre Perron believes that Apple loses a lot , releasing new iPhone models only once a year .

According to him , the U.S. company would have to flood the market with smartphones , updating lineup every few months. People want to have machines with the most relevant components and technology , argues Perron.

Executive at Sony said that the companies' ability to rapidly respond to market trends and to produce actual models more frequently than once a year , reports The Inquirer. Otherwise manufacturers risk leaving customers without modern technology such as , perhaps, comes Apple. As an example, he cited the smartphone Xperia Z2, supports recording video in 4K ( the predecessor was not possible ) .